Start with all ten specialist AI employees, then grow the amount of work they can take on as your business grows. Plans from £29/month.
Proposed launch plans. Early-access enquiries only, checkout is not enabled.
THE RIGHT SIZE FOR YOUR BUSINESS
Every plan starts with the same ten AI employees. You choose how much work, automation and collaboration you need.
An extra pair of hands for everything on your plate.
Billed £29 monthly
More work done, more room to build what's next.
Billed £99 monthly
More capacity, connected tools and control across teams.
Billed £249 monthly
Custom capacity, governance, workspaces and managed onboarding for larger organisations.
*Pilot planning assumptions. Included AI work credit quantities, active workflow limits, available integrations and the precise definition of a credit remain subject to real provider-cost tests and product readiness. Subscription prices are proposed launch prices, exclude VAT and are not available to purchase on this preview site. Annual options are billed upfront at the shown effective monthly rates.
COMPARE THE PLANS
Higher plans expand the amount of work Astrid can handle, not the number of agent personalities you get to meet.
On smaller screens, scroll across to compare all three plans.
| What's included | Start | Grow | Scale |
|---|---|---|---|
| All 10 AI employees | Included | Included | Included |
| Company workspaces | 1 | 1 | 3 |
| Human user seats | 1 | 5 | 15 |
| Connected apps* | 2 | 8 | 20 |
| Scheduled workflows* | 2 | 15 | 50 |
| Planned monthly AI work credits* | 500 | 2,000 | 6,000 |
| Team permissions | Individual | Basic | Advanced |
| Support | Standard | Priority | Priority + onboarding |
| Optional AI work top-ups | Planned | Planned | Planned |
| External service usage charges | Where used | Where used | Where used |
*Planning targets for the paid pilot. The final release will define eligible app connections, workflow limits and credit consumption before any paid subscription is accepted.
CLEAR LIMITS. NO SURPRISES.
Your subscription covers shared AI work. Certain tools, such as telephone calls and verified prospect data, use paid external providers. Those costs will be made clear before you enable them.
POPPY · RECEPTIONISTAI phone minutes are separately metered. Included minutes and optional bundles will be set after voice-provider testing.
Voice minutes · rate to be confirmed
HUNTER · SALESContact discovery, email verification and third-party enrichment use separate allowances and approved data packs.
Data credits · rate to be confirmed
IVY · SUPPORTSupport drafting uses shared credits. Optional paid channels may have extra provider charges when available.
Channel fees · where applicable
NOVA · MARKETINGStandard work uses shared credits. Heavier tasks and premium third-party services may require more credits or an approved provider charge.
Shared credits · complexity-based
SAGE · RESEARCHBasic research uses shared credits. Multi-stage research with additional external data can use more, with estimates shown first.
Shared credits · estimated upfrontWhat about Astrid, Atlas, Sterling, Piper and Rowan? These roles primarily use the same shared AI work allowance. If a future workflow needs paid external services, Astrid will show the charges for approval before using them.
YOU SET THE BOUNDARIES
Astrid is being designed to show the cost of work before it runs, with clear limits and approvals for extra services.
How Astrid worksTrack your monthly credits, workspaces, integrations and paid-service usage in one place.
Usage alerts are planned at 80% and 100% of your allowance.
Set a spending cap. When an allowance runs out, chargeable work pauses until you approve more.
GOOD TO KNOW
No hidden usage promises and no surprise provider charges.
Yes. Start, Grow and Scale are designed to give you access to all ten Astrid agents. Plans differ in included work capacity, connected apps, scheduled workflows, users and workspaces. Each capability will become available as it passes production readiness.
Credits will measure the amount of AI work a task consumes. A simple draft and a multi-step research workflow will not necessarily cost the same. Exact credit conversion and monthly allowances will be confirmed through pilot testing and shown before any paid subscription begins.
Planned usage warnings appear at 80% and 100%. Your subscription stays active, but work needing additional paid credits or external services pauses until you explicitly approve a top-up or wait for the next allowance.
Those capabilities have provider costs. Included allowances and top-up prices are being tested. Astrid will show the limits and any extra charge before you enable voice, verified contacts or premium communication channels.
The annual option shows the effective monthly price, but the full twelve months are paid upfront: £288 for Start, £948 for Grow and £2,388 for Scale, excluding VAT. Terms and renewal details will be provided before any purchase.
Not through this preview site. The pricing structure is our approved direction, but metering, payments and individual agent integrations must be validated before live subscriptions are offered. You can register your interest today.
BIG AMBITIONS. SMALL TEAM.
See how Astrid could work for your business and get first access when subscriptions become available.
